Nonetheless, most website admins don’t utilize Google Analytics to its maximum capacity. Thinks about demonstrate that very nearly 80% of ecommerce retailers use Google Analytics erroneously. Seeing day by day activity details, online visits and movement sources is an exceptionally fundamental method for utilizing Google Analytics.
In this post, I’ll talk about a couple of ways you can utilize the data created by Google Analytics to enhance your site‘s substance, adjust your SEO structure and produce more activity.
1. Optimize Mobile User Experience
Traffic from mobile and smartphone users is increasing exponentially. You cannot ignore mobile users when creating a traffic strategy. To find out the mobile experience of your website, use the mobile report in Google Analytics.
The two factors you should focus on are bounce rate and time on site. If the bounce rate is high, you might need to make adjustments to your design and content. Also identify the devices that have the highest bounce rate to get a better understanding of the reasons behind the high bounce rate.
To start, make sure you’re using a responsive website design that adjusts according to the dimensions of the user’s device. Also try to identify where and why users are dropping off in your funnel. Run A/B tests to see what remedies work the best for you. (1)
2. Increase Traffic With Keyword Report
To increase your website’s traffic by using the right keywords in your content, you can use the keyword report in Google Analytics. To access this report, go to Traffic Sourcesà Keyword Report.
Here’s you can find the top keywords that are driving traffic to your blog. If you focus on just the top 10 keywords bringing in the highest traffic, here’s how you can use them.
- Use them as alternate tags in the images on your website.
- Also use these keywords in the titles of the images on your website.
- Use the same high traffic keyword in your page title and description.
- Make these keywords a part of the anchor text of your internal website links. But make sure your keyword based anchors include other natural words as well. For example, instead of using the keyword “WordPress Themes” as anchor text, use “Here are some of the best WordPress Themes” as anchor text. This seems more natural.
Create more blog content using your high traffic keywords. (1)
3. Custom Alerts
Not all of us have time to check Analytics every day for unusual activity. That’s why custom alerts are useful. Go to Admin > Custom Alerts, and you’ll be able to “Create New Alert” for one of several different actions or behaviors. You can apply the alert to All Traffic or just a segment of your traffic, and set the alert to go off when a certain metric rises or falls dramatically within a given period of time. The alert will send you an email or text message when the condition is met. (2)
4. Stop Tracking Yourself
If you care about your website, you probably visit often to make sure everything is working in proper order or to manage and update content. This is great, but your visits could be skewing your traffic information in Analytics. In order to exclude yourself and your coworkers from Analytics data, set up a filter under the “Admin” panel. If you have a static IP address, go to All Filters > Add New Filter, and set a Predefined Filter to Exclude traffic from your given IP address. (2)
5. Measure Your Website Speed
The download speed of your site is a ranking factor for SEO, and can also invite or deter new users. You can check out your site speed metrics in Behavior > Site Speed > Overview, or Behavior > Site Speed > Page Timings if you’re interested in how the individual pages of your site are performing. This section can help you identify and diagnose any problems with your download speed. (2)
6. Use Chrome Google Analytics Extension
Download THIS EXTENTION to get real-time SEO and Traffic updates on every page.