Sonu Nigam Sang On The Streets In Disguise And Totally Nailed The Act Without Being Recognized.
Bollywood singer Sonu Nigam, who has been enthralling fans with his melodious voice for over two decades now, slipped into the garb of an aged street performer for a newly released web video.
The video, titled ‘The Roadside Ustaad’, was released on Culture Machine’s digital channel Being Indian on Tuesday. It is an experiment done on the busy streets of Juhu, Mumbai to see how the pedestrians react to the singing of an old man.
‘The Roadside Ustaad’ captures mixed reactions of commoners ranging from individuals stopping by and enjoying the old man’s singing to those who nonchalantly walk away, all of them oblivious to the fact that the old man is Sonu.
Further talking about the reason behind making this video, Karl Katgara, creative director at Culture Machine, said: “The whole idea behind this experiment was to inspire people to take a moment out of their busy lives and appreciate the beauty of music.”
“To do this, who better than Sonu Nigam. He is one of the most sought after singers in the country, and the most recognizable voice. What was interesting to see at the time was, he created the same magic singing, just disguised as an old man, and people could not recognize him at all.”